GHNEWS | APRIL 2018 13
/ What sectors would you highlight as
the most interesting for GH in terms of
your business unit?
We can’t say that all the sectors are our
target sectors, because this wouldn’t
be entirely realistic. However, there are
currently quite a number of sectors that are
very strong at the global level, primarily:
MSW, automotive, aeronautics, civil
engineering, energy and steel. These are
the sectors where we must concentrate and
focus as much as we can.
ASIA, LATIN AMERICA,
/ What geographical areas do you find
Asia as a whole is very strong right now,
as are certain parts of America. Still, we
can’t forget the markets that are already
consolidated in Europe.
/ How would you define GH’s
technological level for special solutions in
sectors that are as sensitive as those for
which this type of crane is intended?
Our main strength is our engineering and
our flexibility to adapt, at the design level,
to the requirements and standards of our
customers. That’s very important for special
projects, as we can’t offer the same solution
for many different types of problem. We are
aware that just by adapting to the needs of
our customers, will we develop a reputation
as a company that is capable of solving their
After this strategic reflection, the
company has been divided into five
Business Units, each with its own
head, to try to give that little bit of extra
proximity and efficiency to the different
products that we manufacture at GH.
Today, we are interviewing Aimar Villa, a
young engineer with proven experience in
GH, so that he can tell us about his concerns,
challenges and vision for the Special
Solutions Unit that he directs.
In this issue and those that follow, we will be
talking with the heads of the Mechanisms,
Standard Solutions, and Service Business
These are Aimar’s thoughts:
/ What are the main challenges you face
in your new position as head of the special
Increasing the capacity of the Special
Solutions Business Unit at all levels in
order to provide a global response to all
our customers, regardless of the location
of their new projects. Our organisation has
an extensive network that is capable of
providing services anywhere in the world,
and that is what we want our customers to
remember and value about us.
/ What two or three projects would you
highlight from the last twelve months?
I would highlight the following: Ternium, in
Pesqueria (Mexico). Steel sector with 7 cranes
in the manufacturing phase. We have a longstanding
relationship with this customer,
something which has allowed us to earn their
Geely, in the Chinese Automotive Sector, with
3 projects in the last year – the last two still
in production. This company has one of the
largest growth potentials in the sector.
Lastly, I’d highlight Gestamp, in the
Automotive Sector. We have different projects
all over the world. The latest is a plant in
Slovenia which is in production, as well as a
new project for a plant in the Basque Country.
/ What do you think will be the most
dynamic sectors in the coming years for
your business unit?
All the sectors related to infrastructure
development, as we have already commented:
MSW, energy, civil engineering works, etc.
/ What would you say to a customer that
needs a process crane in order to get them
to choose GH?
At GH, they will find a global partner that
has 60 years of experience and is capable
of providing them with service anywhere in
the world thanks to our large international
presence, great flexibility in terms of
engineering, manufacturing facilities in
various countries, and a reputation for
excellent service that is capable of providing a
response quickly and efficiently.
“We can serve our
customers in any
part of the world.”