After years of uncertainty and a
serious economic crisis, especially
on the European markets and, more
specifically, in relationship with what we
call the “domestic markets” (Spain and
Portugal), we are now seeing a gradual
recovery that allows us to be optimistic
about the immediate future.
For a company like ours, the evolution of
nearby countries is a fundamental premise
that sustains our growth and allows us to
achieve our main objectives.
At the same time, over the last year we
have been working to consolidate our
international presence by establishing
production, sales, and service capacity
in all the main strategic markets of the
world. This puts us in a strong strategic
position to undertake global business
activities that help us to not only maintain
our current customers but also to work
with prestigious companies from the other
countries in which we work.
Latin America is a priority for us, and we
can now proudly say that the presence of
GH in all the markets of that region has
grown to such an extent that we are now
considered leaders there.
Mexico, as an emerging market and with
its important geographical location right
next the American giant, is also a focus of
attention with a project that is already at an
advanced stage, allowing us to be one of the
leading crane manufacturers in the country.
The United States is a pressing target and
our recent business activity there involving
substantial investments is just the beginning
of a long and difficult fight to get our
foothold in the American market as local
manufacturers with a competitive product
and competitive solutions – something which
is already starting to be recognised by our
Europe is our home, and there we just need
to persevere and increase our presence by
expanding our business through sales in
places like the Nordic countries and the
massive German market – a market in which
we intend to devote considerable resources
in the coming years.
In the Arab countries, our business presence
is growing and we want to increase our
operational base through alliances and
cooperation with local companies that will
allow us to consolidate our brand there.
In Southeast Asia, our commitment to
our factory in Thailand is beginning to pay
off. Although we still have much to do, we
are excited about the project. Our sales
expansion through the countries in the area
is likewise a challenge that will inevitably
bring our service network behind it.
In China, we continue with the sales
presence we started several years ago,
and we are already starting to see our
first, exciting results, having captured the
attention of key local customers with initial
orders. These customers, until recently,
were inaccessible to manufacturers who
were not Chinese.
Lastly, in India, we want to remain faithful
to our initial idea: “India cannot be alien to
us”. And we are still working on it, in spite
of the immense difficulties involved in the
penetration of any European company into
the always difficult Indian market.
In summary, we can only stress our
fundamental premises, which have brought
us this far: we are an independent, family
business, alert to all the opportunities
that arise in the market; we are customer
focused; and we are a comprehensive
manufacturer responsible for our production
and products from beginning to end. We
innovate in order to be as competitive as
possible for our customers and we remain
faithful to our roots.
All that and much more is highlighted in
this issue of GH NEWS, released today. It is
an issue that, consistent with our business
spirit, comes loaded with innovations and
information that we hope you will find useful.